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Aubrey Kagan

Blindsided by My Own Design

Aubrey Kagan
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David Maciel - UDTEC
David Maciel - UDTEC
12/28/2012 7:23:04 AM
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Program Manager
Re: Blindsided

Well I was not fined, but I felt stabbed in the middle of 2000, I developed a traffic light with LED, the LED still crawling for great products, anyway.

 

After developed the entire project, I discovered that there was a company in pareo, waited anxiously for it to win the bid, but ended up losing.

 

And only discovered this when I stopped my car at a traffic light the LED that was not mine ....


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Raju Khubchandani
Raju Khubchandani
12/26/2012 11:19:58 AM
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Program Manager
Re: Blindsided by my own design
ASEEMOV, I agree documentation is an, or should be treated as an art, and companies must strive to make it readable. Basically, too much documentation could confuse the reader, as well as too little or erroneous/confusing documentation.

There is also a minor reader-blog thread on this website on documentation at,

http://www.microcontrollercentral.com/messages.asp?piddl_msgthreadid=260620&piddl_msgid=887317#msg_887317

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ASEEMOV
ASEEMOV
12/26/2012 8:17:53 AM
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Program Manager
Re: Blindsided by my own design
Documentation - this is precisely what gets sidelined when we DOCUMENT complex products like the MCUs, DSPs and of course the tool chains for these. My experience [and I am sure everyone else's], success at every step in any design depends on how well the documentation is done for that step. Smaller companies have a tendency to jump straight into the development without documenting their design well. Bigger companies have so much documentation already that they get lost in it and happen to make too many mistakes copy pasting technical material from one manual to another manual [when h/w or s/w tool chain spec has changed]. Also, pulling out the right pieces together and compiling an effective reference manual / quick start guide is what has been always lacking - Now, that's an ART! Just like engineering.

 

__av

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Raju Khubchandani
Raju Khubchandani
12/25/2012 10:14:52 PM
User Rank
Program Manager
Re: Blindsided by my own design
JK, Thanks for your comments, but we did not get any repeat orders from that customer (at least for 2 years after which I left the company). The condition of sale for our Test-System was to demonstrate that we can debug the embedded SRAM in their mcu, which my TestProgram convincingly did.

Since they were a mcu manufacturer and we were a Memory characterization and Test System vendor, our goals were different. Had we decided to modify our Memory Test-System to test logic, then we would definately have been favourably looked by them. The traditional method of characterizing embedded SRAM is in a Test-chip which is bereft of everything else, except the SRAM. And embedded memory is usually characterized by a separate external IP vendor or department who would use a Memory Test-System like ours. In this case, I found the bug with the clocking of the SRAM which I beleive was part of the logic/layout teams arena.

In short, even when we do a good job, sometimes we have to accept market realities, i.e. is there a market for a repeat order?

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jkvasan
jkvasan
12/25/2012 4:13:23 AM
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Re: Blindsided by my own design
@Raju,

That is the best a designer can get. Customer not needing us for using the product. Documentation is the key. This would have got you repeat orders or referrals from the same customer, I am sure.

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Raju Khubchandani
Raju Khubchandani
12/25/2012 1:16:46 AM
User Rank
Program Manager
Blindsided by my own design
In ~ 1998, I worked on a 4 month contract for debugging embedded SRAM in an mcu chip. I developed the test-interface PCB, the software for testing the SRAM and finally a user documentation. As soon as the Project was completed, my Manager said I would have to go to the customer's site to walk him through the Test Program after about a month. But first, I must ship the PCB and software to the customer to indicate we have completed development.

We did not hear from the customer for the next 6 weeks, till the customer sent 2 engineers to our company to train with the Test-System we sold to them. When I met the 2 engineers, they said my TestProgram was exactly what they needed, and it had helped them tremendously with their chip debugging and development. They said, they read through my documentation and decided to run the Test software on their own. It worked perfectly, since my documentation was very clear and easy to follow.

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duanebenson
duanebenson
12/24/2012 11:16:17 AM
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Blogger
The closest...
The closest I personally have come to seeing something of my own in an unexpected place has been when researching on the Internet. I've occasionally come across a website with relevant information and, with surprise, noted: "Hey. I wrote that! How'd it get here?"

The company I work for in my day job builds loads of prototypes for people, so it's actually pretty common for me to see or read about something and be able to note that "we built prototypes for that thing."

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jkvasan
jkvasan
12/22/2012 11:07:28 PM
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Blogger
Re: Blindsided
@CC It shows highest level of modesty on your part though your self-satire is hilarious. I am sure though you may not be directly involved in designing these stuff, there must be a considerable number of fellow engineers who might have benefited from your experience.

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raul
raul
12/22/2012 7:11:18 PM
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Program Manager
Awsome
Wow! Reading in a history related book about one design you worked on is certainly one of the things in high levels of my personal 'awesome' scale. I can only wish the same thing happens to me one day.


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BitBucket
BitBucket
12/21/2012 1:21:53 PM
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Blogger
Blindsided, One and All
When you work in the electronics industry your probability of being blindsided without knowing it are probably fairly high. Think of all the electronics stuff around us today and the various ways you can be blindsided. If you worked on a microprocessor, FPGA, PLD or any of the variety of tools used for them or applications that run on them etc (this list is very long) you were probably blindsided without even knowing about it! Just hope that you don't end up like the inventor of the Guillotine and get REALLY blindsided...

 
 

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Page 1 / 2   >   >>
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